Kinder Beauty | Cruelty-Free + Vegan

Happy Easter, all!

Being kind to Earth includes being kind to the beings that inhibit our planet: animals and us! The beauty industry has been around for as long as we can remember and luckily, cruelty-free, vegan beauty has been on the rise. Some of our favorite beauty companies have gone completely cruelty free and others are even expanding their lines to vegan-friendly options or removing the unnecessary animal-derived ingredients. Still, there’s a lot of confusion surrounding the topic of cruelty-free vs. vegan cosmetics and skincare.

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What is a cruelty-free product?

A company is considered cruelty-free if they do not test on animals. There’s a bit more to it though, and most times, it takes more than one Google click to find answers. Some companies don’t directly test on animals, but their suppliers or third-parties do on their behalf. Some countries like China legally require cosmetics to be tested on animals. Other companies may be cruelty-free, but are owned by parent companies who participate in animal testing. A good example is BareMinerals who doesn’t directly test on animals, but are owned by Shiseido, the parent company that does.

The difference between cruelty-free and vegan?

It’s important to understand that a cruelty-free cosmetic is not always vegan and vice versa. Here’s where a lot of people are misled. Vegan products do not use any animal-derived products – no beeswax, no honey, no squalene. Much of our colored eyeshadows, blushes, and even nail polish come from crushed beetles. Can a eyeshadow pallet be considered cruelty-free if it contains carmine (red coloring from beetles), but isn’t tested on bunnies?


Kinder Beauty Box is a monthly beauty box filled with vegan and cruelty-free makeup, skincare, hair-care and accessories. Sign up here and use code “TAYLOR” at checkout for a freebie in your first box.